Behind The Lens: Larkin Poe Brings Custom Levi’s® Craftsmanship To 'Stagecoach'
- Charles Luberisse
- 2 hours ago
- 2 min read
Larkin Poe brought a personalized take on Americana style to the Stagecoach Music Festival stage this past Friday, performing in custom-designed Levi’s looks created in collaboration with the iconic denim label. The custom pieces, worn by sisters Rebecca and Megan Lovell during their Indio, California performance, blended Levi’s signature heritage aesthetic with design choices rooted in the duo’s Southern upbringing and touring identity.
The collaboration reflects an increasingly common intersection between artist branding and fashion partnerships, but in this case, the styling remained closely tied to the duo’s own hands-on creative process.
Denim Built From The Road Up
According to Megan Lovell, the Stagecoach looks grew naturally from work she has already been doing for the band over the last year and a half. While preparing outfits for Larkin Poe’s Bloom Tour, Grand Ole Opry debut, and even GRAMMY appearances, Megan has been sourcing thrifted materials from local shops in Nashville and across tour stops—using denim as the foundation for much of the band’s visual identity.
When Levi’s approached the duo about designing custom Stagecoach pieces, Megan says patchwork immediately became the conceptual anchor. Megan said:
There’s something very sweet about fragments once seen as disposable coming together to form something whole and enduring,” she explained, framing the garments not simply as stagewear, but as an extension of the band’s broader ethos of reinvention and authenticity.
Fashion Meets Storytelling
The finished looks fused classic Levi’s craftsmanship with handmade, lived-in detailing—leaning into patchwork textures and reconstructed silhouettes that reflected both durability and individuality. Rather than treating the collaboration as a straightforward sponsorship activation, the partnership positioned the clothing as another layer of storytelling around the duo’s roots and identity. That visual language aligns naturally with Larkin Poe’s artistic brand: modern Southern rock grounded in tradition, but reshaped through contemporary perspective.
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Momentum Behind The Duo
The custom fashion moment arrives during a strong run for Larkin Poe, whose 2025 album Bloom became one of their most commercially and critically successful releases to date. Released through their independent label Tricki-Woo Records, the project spent four weeks in the Top 5 of the Americana Albums chart and earned the duo a GRAMMY® nomination for Best Americana Album—their first in the category and third overall.
At Stagecoach, that branding extended beyond the setlist—proving once again that for modern artists, presentation is often part of the performance.
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