Gina Birch Faces The Chaos Head-On With “Doom Monger” From Forthcoming Album "Trouble"
- Charles Luberisse
- Jun 9
- 1 min read
Written By: Big C
The world’s a mess, but art is still a weapon. Post-punk icon and Raincoats co-founder Gina Birch returns with Doom Monger. It's a sardonic, synth-splattered meditation on modern disillusionment and the search for peace. Propelled by buzzing basslines and a lo-fi pulse, “Doom Monger” captures Birch’s signature fusion of biting commentary and playful defiance. Directed by Birch and filmmaker Dean Chalkley, the visual is a nine-frame art-punk explosion of color, self-aware choreography, and analog-era inspiration that channels chaos into creativity. Birch had to say:
This is about the world going to hell in a handcart. Feeling overwhelmed—but yearning for peace. I wanted an element of humor. I layer the frames so that sometimes the images are complex and other times absurd.
Shot in a style rooted in her art school experiments, the video layers fragmented movements and surreal self-punches into a mosaic that rewards repeat viewing. “Doom Monger” follows her radical feminist anthem Causing Trouble Again, which honored influential women across history and featured collaborators like Cosey Fanni Tutti, Caroline Coon, and Ana da Silva. With every release, Gina Birch leans further into boundary-pushing expression, reclaiming noise as both disruption and celebration.
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