Jessie Ware Unleashes Effortless Desire In "Automatic" From "Superbloom"
- Charles Luberisse
- Mar 26
- 2 min read
Written By: Big C
Desire doesn’t ask, it arrives. Jessie Ware steps into that certainty with Automatic, a sleek and self-assured offering from her upcoming album Superbloom. Blending the warmth of classic soul with the pulse of modern disco, the London-born artist crafts an irresistible groove that feels both timeless and immediate. The track glides with intention, pairing sultry grooves with a sense of ease as Ware leans fully into her power and presence. Elevated by a standout spoken cameo from Colman Domingo, "Automatic" unfolds with a playful yet commanding energy. Ware’s own reflection on the song reveals its organic creation, describing how the collaboration with Kamille, Karma Kid, and Baz flowed effortlessly, allowing the fusion of dance and soul to come together with natural chemistry. She says:
‘Automatic’ was the first song where I really felt like I was bringing the dance and soul world together for this album. I wrote it with Kamille, Karma Kid and Baz. Karma had this amazing sample and groove, and it all clicked instantly. Kamille and I couldn’t stop writing; it just flowed really naturally. That’s probably what I love most about it—it feels effortless and like it can exist in any setting.
She adds:
It’s a celebration of romance and connection. I was actually the voice at the beginning at first, but I wanted someone sexier and smoother and I knew Colman Domingo was the man for the job! He comes in as this ‘voice of the love gods.’ I remember being in a strings session for the album when I had the idea to ask him, and he said yes straight away. I gave him the script and he voice noted it back within the hour! I feel really lucky to have friends who are up for indulging my ideas.
As anticipation builds for "Superbloom," arriving April 17 via Interscope Records, Ware continues to refine her sonic identity with precision and clarity. The album promises a deeper exploration of intimacy, connection, and self-possession, expanding on themes that embrace both vulnerability and control. With “Automatic” setting the tone, this era signals an artist fully aligned with her vision—confident, sensual, and intentional. Listen to "Automatic" now and step into Jessie Ware’s evolving world of sound by following her on Instagram, TikTok, and YouTube.
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