Written By: Big C
Afro-dancehall sensation Stonebwoy has inked a global distribution and label services deal with ADA Worldwide. Hailing from Ashaiman, Ghana, Stonebwoy’s music brings together a dynamic mix of afrobeats, reggae, and dancehall influences. Backed by his very own label Burniton Music Group, the deal marks a continuation of growth for the African music space in digital music distribution companies. As preparation for his sixth studio album, Stonebwoy teams up with Nigerian rapper ODUMODYBLVCK for the leading single EKELEBE. Stoneybwoy spoke on the partnership stating:
This deal marks another stride forward in bringing my music to the global stage via ADA’s network. My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop. They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.
Cat Kreidich, President, ADA Worldwide also added:
Stonebwoy is in a league of his own. His genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa. He’s spreading positivity, love and unity with music that makes you move and makes you feel. We can’t wait to support his unique creative vision even further across the international stage.
In the accompanying video, both artists spend the day building their next work until some unexpected enforcement gets involved. As the neighborhood protects their own, the enforcement gets side track and both eventually evade capture. There is no definitive date set for the album but you can still stream the latest single right here. Watch the official video below and connect with Sotonebwoy on Instagram, TikTok, YouTube and Facebook.