Sugar Return With Defiance & Devotion On "Long Live Love"

Written By: Big C

---

Photo Credit: Beau Sorenson

A band once frozen in memory leans back into the noise and finds the feeling still intact. Sugar continue their long-awaited return with a surging new single, Long Live Love. Dense with grinding guitars, glimmering synths, and Bob Mould’s unmistakable urgency, the track feels like a message sent across decades as proof that conviction doesn’t expire.

pop instinct colliding with distortion, joy pushing back against time. Press response has framed the reunion as three musicians reclaiming volume, melody, and emotional stakes on their own terms. Mould notes:

I wrote 'Long Live Love' in 2007 while living in Washington DC. It was the George W. Bush era, I was deep in my DJ world with Blowoff, yet still writing pop songs on guitars. Garbage 2.0 is one of my desert island albums, so it's not surprising that ‘Long Live Love’ reminds me of a long lost Garbage song!"

The single follows October’s widely praised House Of Dead Memories, which marked Sugar’s first new music in nearly 30 years and ignited immediate demand. Both tracks will be released together on a limited 7” vinyl via BMG on May 1. Originally written during Mould’s mid-2000s Washington, D.C. era, "Long Live Love" carries the DNA of Sugar’s 1994 swan song File Under: Easy Listening while absorbing electronic textures that hint at Mould’s DJ world and his admiration for Garbage’s Butch Vig. With momentum fully restored, Sugar has announced the Love You Even Still 2026 World Tour, following the rapid sell-out of their New York and London residencies. Stream “Long Live Love” and follow Sugar on BLUESKY, FACEBOOK, INSTAGRAM, and THREADS.

#Sugar #LongLiveLove #BobMould #BeauSorenson #BMG #LoveYouEvenStillTour #CELBlog #ButchVig