Surreal Joy Takes Center Stage As My Morning Jacket Unleashes “Everyday Magic”
- Charles Luberisse
- 2 minutes ago
- 2 min read
Written By: Big C
Sometimes the real magic is in not taking yourself too seriously. My Morning Jacket invites listeners into a realm of playful wonder with their latest single, Everyday Magic. Taken from their latest album is, the track celebrates the quiet beauty of daily life through upbeat melodies and a touch of psychedelic joy. The song was inspired by someone who reminded frontman Jim James to see the extraordinary in the ordinary. An idea brought vividly to life in a video where the band steps in front of the lens for a rare and delightful romp through surreal visuals and joyous absurdity. James had to say:
We haven’t appeared in many of our videos, but this one felt like the perfect song to just be silly and have fun.
Kramer added:
It’s rare that a band wants to be creatively surprised. We laughed, amused ourselves, danced, and ultimately paid art service to the single.
The result is a charming, offbeat, and heartfelt celebration of life’s whimsical side, accompanied by a kaleidoscopic new music video. Directed by Amanda Kramer, the “Everyday Magic” video captures the band in technicolor bliss. The video’s release follows a triumphant opening leg of the band’s is tour, which included a sold-out five-night run in their hometown of Louisville, KY—performing 105 songs without a single repeat. My Morning Jacket also received the ceremonial keys to the city, honored with a “Hometown Heroes” banner, and partnered with Louisville’s soccer clubs for an exclusive capsule collection. Watch the “Everyday Magic” video now, and follow My Morning Jacket on FACEBOOK, INSTAGRAM, TWITTER, and YOUTUBE for more updates.