Behind The Lens: DHL FAST-TRACK With Victor Ray

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Decca Records artist, Victor Ray, known for his powerful, crowd-stopping street performances, is joining DHL FAST-TRACK for 2025. As part of the collaboration, DHL supported Ray’s final tour stop on May 19 at Elsewhere Brooklyn, delivering limited-edition, co-created DHL and Victor Ray merchandise from the UK to the U.S. The exclusive merch drop was only available at the venue, with 100% of proceeds benefiting the Food Bank for NYC. For every $1 raised, the Food Bank helps provide five meals to New Yorkers in need. Victor Ray said:

We raised enough money from combined merchandise sales and DHL's donation to feed 116,000 New Yorkers living with food insecurity, It’s the kind of collaboration I didn’t even know was possible—but I’m so happy to be a part of it.

On May 20, Ray joined seven DHL volunteers at Food Bank For New York City’s West Harlem distribution center to support the Senior Lunch and Pantry Services. He spent time assisting with meal prep and distribution, and sat down with Chef Sheri, Head of the Food Bank for NYC Community Kitchen and Pantry in West Harlem, to hear her story and learn more about the neighbors she serves each day. Chef Sheri said:

We’re so thankful to DHL and Victor for choosing Food Bank For NYC as the charity partner for this campaign. A donation means the world and for every $1 raised we can provide up to 5 meals for our clients, or should I say extended family because that's what they've become.

To capture the impact of this collaboration between Ray, DHL, and Food Bank For New York City, a four-part episodic social content series is rolling out throughout June. Each episode explores a different theme — from honoring the vital work of Food Bank volunteers and showcasing DHL’s role in connecting Ray with the organization, to highlighting the funds raised through their exclusive merchandise collaboration. The series also delves into Ray’s own powerful journey, from busking on the streets of London to embarking on his global tour. Told through Ray’s moving storytelling, soulful music, and vocal artistry, the series brings to life a shared commitment to community and connection. DHL Express, Head of Global Sponsorships, Elliott Santon said:

This partnership with Victor truly embodies our mission of connecting people and improving lives. His passion on stage and heartfelt dedication to making a meaningful impact for Food Bank For NYC resonate deeply throughout the campaign. This collaboration perfectly aligns with our ongoing commitment in the U.S., alongside Feeding America, to support individuals and families facing food insecurity.

Since 2020 DHL U.S. has helped provide over 11.2 million meals to people in need through its partnership with Feeding America. This effort has been driven by employee fundraising, company matching, and purpose-driven partnerships. DHL is deeply committed to fighting hunger — because while there is enough food to feed everyone, hunger still exists in every ZIP code across the country. By working with Feeding America, DHL helps ensure that resources are maximized, waste is minimized, and the greatest possible impact is made.

This campaign is being run by DHL and Globe (Universal Music UK’s creative and commercial division) with merch proceeds and donations going to Food Bank For NYC, a registered charity (EIN: 13-3179546) in New York, United States. Donations will directly support feeding New Yorkers dealing with food insecurity, ensuring clients are fed, as well as receiving basic and emergency aid.

To learn more about the amazing work Food Bank for NYC does across five boroughs, and to find out how to donate or volunteer, click HERE.