Behind The Lens: MGK X ED HARDY

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Multi-platinum recording artist MGK has joined forces with iconic streetwear brand Ed Hardy for a bold, limited-edition merch collection, debuted this weekend at ComplexCon Las Vegas.

Designed by Ed Hardy creative director Kevin Christiana and MGK himself, in partnership with Floor 13, MGK’s creative content and music company, the collection blends Ed Hardy’s signature tattoo-inspired designs with MGK’s interpretation of American nostalgia. Drawing inspiration from his latest lost americana album, the collection includes various t-shirts, hats, bandanas, sweatsuits, and more. MGK says:

Ed Hardy’s roots and Americana vibe was a perfect collaboration for my ‘lost americana’ album and what it represents. Having the opportunity to pull from their archival designs for this collaboration is a true full circle moment.

The limited-edition Ed Hardy collection is manufactured by Revise Clothing Inc. and launches ahead of MGK’s upcoming global Lost Americana Tour. With over 20.6 billion streams and millions of albums sold, this marks his largest tour to date, spanning across North America, Europe, Australia, and New Zealand. Kicking off in Phoenix, AZ on November 18, the full lineup, routing, and ticket information can be found HERE.

In addition to the partnership, this week mgk is celebrating the five year anniversary of his widely successful album Tickets To My Downfall. As he releases a new track from the vault every day this week.

MGK will also headline three major events in November, including the 30th Anniversary Vans Warped Tour in Orlando, the 112th Bud Light Grey Cup Halftime Show in Winnipeg, and the Formula 1 Heineken Grand Prix in Las Vegas.