Behind The Lens: Rauw Alejandro & Red Bull Announce Groundbreaking Global Partnership

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Photo Credit: Luis Maldonado

2x Latin GRAMMY® Award-winning and 5x GRAMMY®-nominated superstar Rauw Alejandro steps into a new chapter of his evolution with the announcement of a first-of-its-kind artist partnership with Red Bull. Revealed through a striking social announcement,

the announcement showcases Rauw and Red Bull's alignment as he brings his passion to everything from soccer to surfing, skateboarding, dancing and performing sold-out shows across the world.

The news follows his massive, completely sold-out Cosa Nuestra World Tour that sold nearly a million tickets across 75 shows in Puerto Rico and the United States, the United Kingdom, Germany, the Netherlands, Austria, Italy, Switzerland, France, Spain, Chile, Argentina, Brazil, Colombia, and Mexico - reinforced his status as one of Latin music’s most commanding live performers.

The timing is surgical. Cosa Nuestra continues to define Rauw’s creative peak, earning a GRAMMY® nomination for Best Latin Pop Album while debuting at No. 1 on Billboard’s Latin Albums chart and No. 6 on the Billboard 200 — alongside a historic feat of placing 15 tracks simultaneously on Spotify’s Global Top 200. Watch the announcement now and stay locked in as Rauw Alejandro accelerates into his next global era.