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Blums Expand "Sunk Cost Fantasy" Through Raw Emotional Control

  • Writer: Charles Luberisse
    Charles Luberisse
  • 2 hours ago
  • 2 min read

Written By: Brainy

Photo Credit: Eleanor Petry
Photo Credit: Eleanor Petry

Blums' debut arrives with full control. On Sunk Cost Fantasy, Kelsea Feder builds a sound rooted in art-pop but stretches it across glitchy electronics, trip-hop textures, and jazz-leaning arrangements. The collaboration with co-producer Kirk Palsma plays a key role in shaping the direction. Vocally, Feder stays close and direct, while allowing the more chaotic production to remain unpredictable. There’s a clear sense of restraint in how the album moves, while the writing addresses cycles, memory, and self-awareness head-on. Kelsea had to say:

I took a really long time to make this, basically 5 years. There was a grunge trio band version of most of this record in 2022 that I basically decided was not what I was going for. My bassist, Kirk, is brilliant and I’d trust him with my life. He said ‘Let’s make the pop album you want to make’, and we spent years throwing spaghetti at the wall. Making this was like a big messy collage. I give him a lot of praise for being patient with me while I took a lot of time to gestate and get clarity on where I wanted this project to go. The visual components are also really important for me, so even once the record was done, it took a lot of time to start compiling everything for the visual world, too.

The Judy video, set in a laundromat and directed with a strong narrative focus, ties directly into the record’s themes of inherited patterns and emotional weight. Anna Burka and other collaborators across the rollout keep the visuals grounded in the same world the music builds. Tracks like Cashout and Salty show how she balances emotional weight with controlled sonic shifts. The rollout stays tight, key singles spaced out with intention, leading into a release show at Night Club 101 in New York with support from May Rio. "Sunk Cost Fantasy" holds together because every part of it serves the same idea. Connect with Blums on YOUTUBE, INSTAGRAM, and BANDCAMP.


 
 
 

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