• Charles Luberisse

Behind The Lens: Swank Sinatra


What is the backstory to your name?


Swank originated in 2013 in Schofield Barracks, Hawaii during my time in the U.S. Army. After hearing the song Swank Sinatra by Dyme-A-Duzin featuring Pro Era I proceeded to customize my license plate through the DMV to say “Swanky” on it. Sinatra came after listening and watching Frank Sinatra’s music and documentaries, especially after hearing Jay-Z rapped, “Frank Sinatra on my sonos,” off the song Somewhere In America in 2013 which is one of my favorite time periods. Once I decided to begin rapping as a career I knew Swank Sinatra would be the perfect name.


How do you describe or build music for the next generation?


Describing or building music for the next generation to me means to be authentic, truthful and outspoken. Being authentic in all aspects of the art form of rap, and by paying homage to those who came before me while creating my own lane. Speaking my truth in my interviews, as well as my songs. Having the courage and awareness to speak on all issues, not just the ones that affect myself. While being outspoken, exuding authenticity, and being truthful to not only myself but others; is how I describe or build music for the next generation.


Who influenced your career the most?


Shawn Carter also known as Jay-Z has greatly influenced my career. From his business decisions to the wide variety of content he puts in his songs has always been an inspirational to me. Before I even decided to become a recording artist, he influenced me as a teen as well as my peers around me. Establishing my own record label was a decision inspired by Shawn Carter.


Do you produce your music?


Yes, I produce the vision, lyrics, mix and master the artwork as well as the selection of instrumentals I perform on. As far as making the actual instrumental, if that is what the question solely is based on than no.


Do you write the lyrics first or create/pick the music first?


The selection of the music is first, then the lyrics come. There has been moments when the vision has come before the writing of lyrics and the instrumental selection.


If you weren’t a recording artist what would you be doing?


If I wasn’t a recording artist, I would be a professional hustler getting legal money by any means necessary. Building up a business of my own would be the priority so that I could pass down the assets that I own to my child.


What are you going to do first when all COVID restrictions are lifted?


On a professional level I plan on getting involved with a party promoter who can assist me with putting together a concert to give back to the community. Having an out of state performance would be ideal as well, just to continue the spreading of my brand and connecting with my fans elsewhere in the world.


Would you use or become a ghostwriter?


Creating music is an experience so I would most definitely be open minded to working with a ghostwriter as well as becoming one. Furthermore, if working with a ghostwriter or becoming one elevates my business opportunities I would be interested to do so.


Describe the perfect summer drink?


Rum! Preferably Reposado with crushed mint leaves, a slice of lime on the rocks, and no salt would be my perfect summer drink.


What's your next move and where can people connect with you at?


My next move is to release my single Supreme Health on April 16th 2021, on all digital streaming platforms with a follow up in May with a song called The Same 24hrs To Grind. To connect with me you can visit my website or social media platforms:

Apple Music

Spotify

Twitter

Instagram

Website

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